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Cases in consumer behavior /

DeBruicker, F. Stewart

Cases in consumer behavior / F. Stewart Debruicker, Scott Ward - Englewood Cliffs, N.J. : Prentice-Hall, 1980

Includes bibliographical references annd index

ISBN: 0131183567 12.95

LCCN: 79-17111

Subjects--Topical Terms:
Consumers--Case studies
Marketing research--Case studies
Motivation research (Marketing)--Case studies

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