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Cases in advertising and promotion management /

Quelch, John A.

Cases in advertising and promotion management / John A. Quelch, Paul W. Farris - 3rd ed. - Homewood, Ill. : Irwin, 1991 - 908 p. : ill. ; 26 cm.

ISBN: 0256096899

LCCN: 90-5212

Subjects--Topical Terms:
Advertising--Case studies
Sales promotion--Case studies

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