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Cases in advertising and promotion management /

Quelch, John A.

Cases in advertising and promotion management / John A. Quelch, Paul W. Farris - 2nd ed. - Plano, Texas : Business Publications Inc., 1984 - 759 p. : ill. ; 25 cm.

ISBN: 0256029326

LCCN: 83-070055

Subjects--Topical Terms:
Advertising--Case studies
Sales promotion--Case studies

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