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Cases in advertising and promotion management

Patti, Charles H

Cases in advertising and promotion management Charles H. Patti, John H. Murphy - New York : Wiley, 1983 - 256 p. ; 24 cm.

Includes index

LCCN: 83-1137

Subjects--Topical Terms:
Advertising--Case studies
Sales promotion--Case studies

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Cases in advertising and promotion management

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