Cases in advertising and communications management /
Greyser, Stephen A.
Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992 - xvii, 681 p. : ill. ; 25 cm.
0131161385 RM176.15
90-49388
Advertising--Case studies
Advertising--United States--Communication systems--Case studies
Cases in advertising and communications management / Stephen A. Greyser ; with the collaboration of Robert J. Kopp - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992 - xvii, 681 p. : ill. ; 25 cm.
0131161385 RM176.15
90-49388
Advertising--Case studies
Advertising--United States--Communication systems--Case studies