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Cases in advertising and communications management /

Greyser, Stephen A.

Cases in advertising and communications management / Stephen A. Greyser - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1981 - xviii, 644p. : ill., port. ; 24 cm.

Includes index

LCCN: 80-29678

Subjects--Topical Terms:
Advertising--Case studies

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