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Cases in advertising and communications management /

Greyser, Stephen A.

Cases in advertising and communications management / by Stephen A. Greyser - Englewood Cliffs, N.J. : Prentice-Hall, 1972 - xvi, 665 p.: ill. ; 24 cm.

ISBN: 0131184970

LCCN: 74-158911 //r90

Subjects--Topical Terms:
Advertising--United States--Management--Case studies
Advertising--United States--Communication systems--Case studies

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