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Cases and readings for marketing for nonprofit organizations /

Cases and readings for marketing for nonprofit organizations / edited by Philip Kotler, O.C. Ferrell, Charles Lamb - Englewood Cliffs, N.J. : Prentice-Hall, 1983 - 380p. : ill. ; 24 cm.

Includes bibliographical references

ISBN: 0131190814

LCCN: 82-7616

Subjects--Topical Terms:
Marketing
Corporations, Nonprofit
Marketing--Case studies

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Cases and readings for marketing for nonprofit organizations /

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