The dynamics of persuasion : communication and attitudes in the 21st century /
Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd edition. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 - xvi, 392 p. : ill. ; 24 cm.
Includes bibliographical references (pages 341-378) and indexes.
0805840885 (pbk.) RM180.70
Persuasion (Psychology).
Mass media--Psychological aspects.
Attitude change.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd edition. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003 - xvi, 392 p. : ill. ; 24 cm.
Includes bibliographical references (pages 341-378) and indexes.
0805840885 (pbk.) RM180.70
Persuasion (Psychology).
Mass media--Psychological aspects.
Attitude change.