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Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /

Chung, Jae-Eun

Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products / by Jae-Eun Chung - Michigan : Michigan State University, 2002 - 151 p. ; 23 cm.

Thesis (Ph.D.) - Michigan State University, 2002

References : p. 144-151

ISBN: RM253.26

Subjects--Corporate Names:
Michigan State University--Dissertations

Subjects--Topical Terms:
New products--Marketing--Korea
Advertising--Psychological aspects--Korea
Dissertations, Academic--United States

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Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /

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