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Principles of marketing : activebook version 2.0 /

Kotler, Philip

Principles of marketing : activebook version 2.0 / Philip Kotler, Gary Armstrong - 10th ed. - Upper Saddle River, NJ : Prentice Hall, 2004 - xxix, 661 p. : ill. ; 29 cm.

Includes bibliographical references and indexes

ISBN: 0131018612 RM444.89

LCCN: 2002-034634

Subjects--Topical Terms:
Marketing

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Principles of marketing : activebook version 2.0 /

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