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Advertising media models for internet reach/frequency estimation /

Hong, Jongpil

Advertising media models for internet reach/frequency estimation / Jongpil Hong - Austin : The University of Texas, 1998 - x, 963 p. : ill. ; 22 cm.

Thesis (Ph.D.) - The University of Texas, 1998

Bibliography : p. 952-962

ISBN: RM120.65

Subjects--Corporate Names:
University of Texas--Dissertations

Subjects--Topical Terms:
Internet advertising--Mathematical models
Advertising--Effective frequency--Mathematical models
Advertising media plannning--Mathematical models
Dissertations, Academic--United States

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