Media effects research : a basic overview /
Sparks, Glenn G.
Media effects research : a basic overview / Glenn G. Sparks - Belmont, CA : Wadsworth/Thomson Learning, 2002 - xv, 221 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index
0534545866 (pbk.) RM216.88
2001-045317
Mass media--Social aspects
Mass media--Research--Methodology
Media effects research : a basic overview / Glenn G. Sparks - Belmont, CA : Wadsworth/Thomson Learning, 2002 - xv, 221 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index
0534545866 (pbk.) RM216.88
2001-045317
Mass media--Social aspects
Mass media--Research--Methodology
