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Essentials of marketing /

Essentials of marketing / Jane Summers ... (et al.) - Cincinnati, Oh. : Thomson, 2003 - xxi, 522p. : ill. ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)

Book is accompanied by 1 CD, entitled'Essentials of marketing student resources CD-ROM' bearing the same call number and available at Bahagian Koleksi Media

ISBN: 0170104613 RM196.98

Subjects--Topical Terms:
Marketing
Marketing--Management

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