Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel - 6th ed - Cincinnati, Oh. : South-Western Publishing, 2002 - xiii, 751p. : ill. ; 28 cm. + 1 computer laser optical discs (4 3/4in.)
Book is accompanied by one CD, entitled'Interactive student CD to accompany marketing' bearing the same call number available at Bahagian Koleksi Media
Includes bibliographical references and index
0324068611 RM446.02
00-053814
Marketing
Marketing--Management
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Carl McDaniel - 6th ed - Cincinnati, Oh. : South-Western Publishing, 2002 - xiii, 751p. : ill. ; 28 cm. + 1 computer laser optical discs (4 3/4in.)
Book is accompanied by one CD, entitled'Interactive student CD to accompany marketing' bearing the same call number available at Bahagian Koleksi Media
Includes bibliographical references and index
0324068611 RM446.02
00-053814
Marketing
Marketing--Management