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Promotion and integrated marketing communications /

Semenik, Richard J.

Promotion and integrated marketing communications / Richard J. Semenik - Cincinnati, Ohio : South-Western Thomson Learning, 2002 - xxxix, 582 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and indexes

ISBN: 0324062532 (core text with Info Trac) RM401.80

LCCN: 00-068752

Subjects--Topical Terms:
Advertising campaigns
Communication in marketing

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