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Contemporary marketing /

Boone, Louis E.

Contemporary marketing / Louis E. Boone, David L. Kurtz - 10th ed. - Fort Worth : South-Western/Thomson Learning, 2001 - 1 v. (various pagings) : col. ill. 29 cm. - The Dryden Press series in marketing .

Includes bibliographical references and index

ISBN: 0030314038 RM478.18

LCCN: 00-101060

Subjects--Topical Terms:
Marketing

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