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Brand medicine : the role of branding in the pharmaceutical industry /

Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins - New York : Palgrave, 2001 - xxvii , 308 p. : ill. ; 24 cm.

ISBN: 0333930983 RM165.75

Subjects--Topical Terms:
Drug industry
Advertising
Consumer Setisfaction

National Library of Medicine Call No.: QV736

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Brand medicine : the role of branding in the pharmaceutical industry /

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