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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - 1 v. (various pagings) : col. ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0130336297 (hbk.) RM402.00 9780130497154 (pbk. : international edition) 0130497150 (pbk. : international edition) Hadiah

Subjects--Topical Terms:
Marketing--Management.

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