Marketing engineering : computer-assisted marketing analysis and planning /
Lilien, Gary L., 1946-
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxiv, 518 p. : ill. ; 26 cm.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions
Includes bibliographical references (p. [481]-497) and indexes
0130355496 RM402.00
2001-052095
Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing--Decision making--Data processing
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003 - xxiv, 518 p. : ill. ; 26 cm.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions
Includes bibliographical references (p. [481]-497) and indexes
0130355496 RM402.00
2001-052095
Marketing--Data processing
Marketing--Decision making--Mathematical models
Marketing--Decision making--Data processing