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Exploring corporate strategy : text & cases /

Johnson, Gerry

Exploring corporate strategy : text & cases / Gerry Johnson, Kevan Scholes - 6th ed. - Harlow, England : Financial Times Prentice Hall, 2002 - xxxvii, 1082 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes

ISBN: 0273651129 (pbk.) : RM204.98

Subjects--Topical Terms:
Business planning
Strategic planning
Business planning--Case studies
Strategic planning--Case studies

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