Marketing : an introduction /
Armstrong, Gary.
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, 2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by one CD, entitled'Mastering marketing, universal CD edition, version 1.0' bearing the same call number available at Bahagian Koleksi Media. Second copy is not accompanied by CD-ROM.
Includes bibliographical references and indexes.
0130351334 (pbk.) RM 321.60
2001-050074
Marketing.
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, 2003. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by one CD, entitled'Mastering marketing, universal CD edition, version 1.0' bearing the same call number available at Bahagian Koleksi Media. Second copy is not accompanied by CD-ROM.
Includes bibliographical references and indexes.
0130351334 (pbk.) RM 321.60
2001-050074
Marketing.