Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002 - xvii, 549 p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes
013091360X RM423.43
00-050166
Consumer behavior
Consumer behavior : buying, having, and being / Michael R. Solomon - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002 - xvii, 549 p. : col. ill. ; 26 cm. - The Prentice Hall international series in marketing .
Includes bibliographical references and indexes
013091360X RM423.43
00-050166
Consumer behavior