Marketing management /
Czinkota, Michael R.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati, Ohio : South-Western, 2001. - xxv, 598 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324022034 (hardcover) RM242.82 Hadiah
Marketing--Management.
Marketing--Management--Case studies.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati, Ohio : South-Western, 2001. - xxv, 598 p. : col. ill. ; 28 cm.
Includes bibliographical references and indexes.
0324022034 (hardcover) RM242.82 Hadiah
Marketing--Management.
Marketing--Management--Case studies.