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Cases in e-commerce /

Rayport, Jeffrey F.

Cases in e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski - Boston : McGraw-Hill/Irwin marketspaceU, 2002 - xix, 631 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 0072500956 (hbk.) RM384.43

LCCN: 2001-087307

Subjects--Topical Terms:
Electronic commerce--Case studies
Internet marketing--Case studies
Internet advertising--Case studies

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