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Marketing management : prospects and challenges for agriculture /

Mohd. Ismail Ahmad

Marketing management : prospects and challenges for agriculture / Profesor Dr. Mohd. Ismail Ahmad - Serdang, Selangor : Universiti Pertanian Malaysia, 1994 - 20 p. ; 25 cm. - Syarahan inaugural .

References : p. 20

ISBN: Hadiah

Subjects--Topical Terms:
Farm produce--Marketing--Management
Produce trade--Management
Agriculture--Economic aspects

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