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Researching the public opinion environment : theories and methods /

Ferguson, Sherry Devereaux

Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson. - Thousand Oaks, California : Sage Publications, c2000. - xvi, 296 p. ; 24 cm. - Sage series in public relations: v.3 .

Includes bibliographical references (p. 263-282) and index.

ISBN: 0761915311 RM157.50

Subjects--Topical Terms:
Public opinion
Public opinion polls

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