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Market research in the internet age : leveraging the internet for market measurement and consumer insight /

Monster, Robert W.

Market research in the internet age : leveraging the internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit - Singapore : John Wiley & Sons (Asia), 2002 - xxi, 306 p. : ill. ; 25 cm.

ISBN: 0470820640 RM125.80

Subjects--Topical Terms:
Marketing research
Internet marketing

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Market research in the internet age : leveraging the internet for market measurement and consumer insight /

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