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Bringing new technology to market /

Allen, Kathleen R.

Bringing new technology to market / Kathleen R. Allen - Upper Saddle River, N. J. : Prentice Hall, 2003 - xv, 367 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0130933732 RM321.60

LCCN: 2002-017056

Subjects--Topical Terms:
High technology--Marketing
High technology industries

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