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Marketing : connecting with customers /

Harrell, Gilbert D.

Marketing : connecting with customers / Gilbert D. Harrell. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, 2002 - 1 v. (various pagings) : col. ill. ; 28 cm.

Includes bibliographical references and index

ISBN: 0130334944 (pbk.) RM268.01

LCCN: 2001-021309

Subjects--Topical Terms:
Marketing--Management
Consumer satisfaction

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