Basic marketing research : applications to contemporary issues /
Malhotra, Naresh K.
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra - Upper Saddle River, NJ : Prentice Hall, 2001 - xxxiii 685 p. ; 25 cm. + 1 computer laser optical disc (4 3/4 in)
Book is accompanied by one CD bearing the same call number and available at Bahagian Koleksi Media
0133768562 RM 455.59
2001-055465
Marketing research
Basic marketing research : applications to contemporary issues / Naresh K. Malhotra - Upper Saddle River, NJ : Prentice Hall, 2001 - xxxiii 685 p. ; 25 cm. + 1 computer laser optical disc (4 3/4 in)
Book is accompanied by one CD bearing the same call number and available at Bahagian Koleksi Media
0133768562 RM 455.59
2001-055465
Marketing research