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Services marketing : people, technology, strategy /

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher H. Lovelock - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 2001 - xvii, 717 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0130173924 RM389.94

LCCN: 00-035959

Subjects--Topical Terms:
Professions--Marketing
Service industries--Marketing

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