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Hyping the destination image through the rich and (in) famous : the boundaries of name dropping /

Dann, G. M. S.

Hyping the destination image through the rich and (in) famous : the boundaries of name dropping / G. M. S. Dann - France : International Center for Research and Studies in Tourism, 1993 - 30 p. ; 29 cm. - Studies & reports / International Center for Research and Studies in Tourism ; volume 11 . - Studies & reports (International Center for Research and Studies in Tourism). Series H : marketing/promotion/publicity/commercialisation/distribution ; volume 11 .

References : p. 27-30

ISBN: RM38.95

Subjects--Topical Terms:
Tourist trade

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Hyping the destination image through the rich and (in) famous : the boundaries of name dropping /

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