Buying behavior and marketing decisions /
Wasson, Chester R
Buying behavior and marketing decisions / by Chester R. Wasson and David H. McConaughy - Appleton-Century-Crofts : New York, 1968 - vii, 547 p.: illus. 24 cm.
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
69-011949 //r882
Marketing--Decision making
Consumer behavior
Buying behavior and marketing decisions / by Chester R. Wasson and David H. McConaughy - Appleton-Century-Crofts : New York, 1968 - vii, 547 p.: illus. 24 cm.
Chapters 2-8 published as part of Competition and human behavior, by C. R. Wasson, F. D. Sturdivant, and D. H. McConaughy.
69-011949 //r882
Marketing--Decision making
Consumer behavior