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Buyer behavior : theoretical and empirical foundations /

Buyer behavior : theoretical and empirical foundations / edited by John A. Howard and Lyman E. Ostlund - New York : Alfred A. Knopf, 1973 - 580 p. : ill. ; 24 cm.

ISBN: 0394316819

LCCN: 72-013239

Subjects--Topical Terms:
Consumers--Addresses, essays, lectures

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Buyer behavior : theoretical and empirical foundations /

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