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Buyer attitudes and brand choice behavior /

Day, George S.

Buyer attitudes and brand choice behavior / by George S. Day - New York : Free Press, 1970 - xx, 219 p. : ill. ; 25 cm. - Graduate School of Business dissertations series Columbia University and the Free Press .

Bibliography : p. 197-208

LCCN: 74-081374

Subjects--Topical Terms:
Consumers
Motivation research (Marketing)
Brand name products

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