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But first, these messages ... : the selling of broadcast advertising /

White, Barton C.

But first, these messages ... : the selling of broadcast advertising / Barton C. White and N. Doyle Satterthwaite - Boston : Allyn and Bacon, 1989 - x, 389 p. : ill. ; 24 cm.

ISBN: 0205116876

LCCN: 88-19354

Subjects--Topical Terms:
Selling--Broadcast advertising

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But first, these messages ... : the selling of broadcast advertising /

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