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The businessman`s guide to advertising & sales promotion /

Lewis, Herschell Gordon, 1926-

The businessman's guide to advertising & sales promotion / Herschell Gordon Lewis - New York : McGraw-Hill, 1974 - vi, 218 p. : ill. ; 21 cm.

ISBN: 0070375267

LCCN: 73-020325

Subjects--Topical Terms:
Advertising
Sales promotion

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