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Business to business marketing management /

Bingham, Frank G.

Business to business marketing management / Frank G. Bingham, Jr., Barney T. Raffield III - Homewood, IL. : Irwin, 1990 - 744 p. ; 24 cm.

ISBN: 0256079757

LCCN: 89-019935

Subjects--Topical Terms:
Industrial marketing--Management--United States

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