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Business strategy and policy /

Smith, Garry D., 1948-

Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell - Boston : Houghton Mifflin, 1985 - xvi, 864 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 0395357187

LCCN: 84-80490

Subjects--Topical Terms:
Corporate planning
Corporate planning--Case studies
Industrial management

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