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Business research methods /

Zikmund, William G

Business research methods / William G. Zikmund - Chicago : Dryden Press, 1984 - xii, 609 p. : ill. ; 25 cm - Dryden Press series in management .

Includes bibliographical references and indexes

LCCN: 83-14071

Subjects--Topical Terms:
Management--Research

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