Marketing higher and further education : an educator`s guide to promoting courses, departments and institutions /
Gibbs, Paul
Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs & Michael Knapp - London : Kogan Page, 2002 - viii, 147 p. : ill. ; 24 cm.
References : p. 135-139
0749432942 RM127.31
Universities and colleges--Marketing
Education, Higher--Marketing
Universities and colleges--Public relations
Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs & Michael Knapp - London : Kogan Page, 2002 - viii, 147 p. : ill. ; 24 cm.
References : p. 135-139
0749432942 RM127.31
Universities and colleges--Marketing
Education, Higher--Marketing
Universities and colleges--Public relations