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Strategic marketing cases for 21st century Asia /

Strategic marketing cases for 21st century Asia / Strategic marketing cases for twenty first century Asia edited John A. Quelch ... [et al.] - Singapore : Prentice Hall, 2000 - viii, 404 p. : ill. ; 24 cm.

Includes bibliographical refences

ISBN: 0130276014 RM55.00

Subjects--Topical Terms:
Marketing--Asia--Case studies
Marketing--Management--Asia--Case studies

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