Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens - 6th ed. - Boston : Irwin/McGraw-Hill, 2000 - xvi, 752 p. : ill. ; 25 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0070275432 RM378.75
99-010060
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies
Strategic marketing / David W. Cravens - 6th ed. - Boston : Irwin/McGraw-Hill, 2000 - xvi, 752 p. : ill. ; 25 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index
0070275432 RM378.75
99-010060
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies