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Learning aid to accompony Basic marketing : a managerial approach /

McCarthy, E. Jerome

Learning aid to accompony Basic marketing : a managerial approach / Basic marketing : a managerial approach E. Jerome McCarthy, Andrew A. Brogowicz - Homewood, Ill. : Richard D. Irwin, 1981 - xii, 370 p. : ill. ; 28 cm.

ISBN: 052605347 Hadiah

Subjects--Topical Terms:
Marketing management

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Learning aid to accompony Basic marketing : a managerial approach /

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