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Business management of general consumer magazines /

Rankin, William Parkman

Business management of general consumer magazines / William Parkman Rankin - New York : Praeger, 1980 - 198 p. ; 24 cm.

Expansion of doctoral dissertation, New York University Includes index

Bibliography: p.161-172

ISBN: 0030566967 18.95

LCCN: 80-12147

Subjects--Topical Terms:
Periodicals, Publishing of--United States--Management--Case studies

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