The definitive guide to marketing planning: the fast track to intelligent marketing planning and implementation for executives /
Hatton, Angela
The definitive guide to marketing planning: the fast track to intelligent marketing planning and implementation for executives / Angela Hutton - London : Prentice Hall, 2000 - x, 262 p. : ill. ; 25 cm.
First published in 1996, under title Marketing Plans with a winning edge
0273649329 RM 118.59
Marketing--Planning
Marketing--Management
The definitive guide to marketing planning: the fast track to intelligent marketing planning and implementation for executives / Angela Hutton - London : Prentice Hall, 2000 - x, 262 p. : ill. ; 25 cm.
First published in 1996, under title Marketing Plans with a winning edge
0273649329 RM 118.59
Marketing--Planning
Marketing--Management