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Marketing research : text and cases /

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch - 6th ed - Homewood, Illinois : Richard D. Irwin, 1985 - 836 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0256031835 hadiah

LCCN: 84-080813

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies

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