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Techno-ready marketing : how and why your customers adopt technology /

Parasuraman, A.

Techno-ready marketing : how and why your customers adopt technology / A. Parasuraman and Charles L. Colby. - New York : Free Press, 2001. - xiv, 224 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 0684864940 RM108.27

LCCN: 00-065457

Subjects--Topical Terms:
Technological innovations--Management.
Technological innovations--Marketing.

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Techno-ready marketing : how and why your customers adopt technology /

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