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How to write a marketing plan /

Westwood, John

How to write a marketing plan / John Westwood - 2nd ed. - London : Kogan Page, 2000 - iv, 122 p. : ill. ; 22 cm.

ISBN: 0749432543 RM50.53

Subjects--Topical Terms:
Marketing--Planning
Marketing--Management

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How to write a marketing plan /

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